BERGDORF GOODMAN
DIGITAL + PRINT DESIGN
A collection of printed material and digital layouts for Bergdorf Goodman.
Creative Director: Elle Strauss
Art Direction: Lee Pullano
Words by: Karin Nelson
Design: Jessica Lai
DIGITAL + PRINT DESIGN
A collection of printed material and digital layouts for Bergdorf Goodman.
Creative Director: Elle Strauss
Art Direction: Lee Pullano
Words by: Karin Nelson
Design: Jessica Lai
FREED
ART DIRECTION + PRINT DESIGN
Art direction and print design for Virtue Worldwide. Client is Procter & Gamble.
Creative Director: Heather McTavish
Art Direction + Design: Jessica Lai
ART DIRECTION + PRINT DESIGN
Art direction and print design for Virtue Worldwide. Client is Procter & Gamble.
Creative Director: Heather McTavish
Art Direction + Design: Jessica Lai
HYPEBEAST
EDITORIAL CONCEPT
Concept editorial layout + moodboard made for Hypebeast.
Design: Jessica Lai
EDITORIAL CONCEPT
Concept editorial layout + moodboard made for Hypebeast.
Design: Jessica Lai
VIRTUE WORLDWIDE
BRAND IDENTITY
Internal brand identity and social design for Virtue Worldwide.
Art Direction: Elliot Salazar
Design: Jessica Lai
BRAND IDENTITY
Internal brand identity and social design for Virtue Worldwide.
Art Direction: Elliot Salazar
Design: Jessica Lai
TOTOKAELO CONCEPT REDESIGN
DIGITAL
A concept redesign of Totokaelo’s desktop and mobile website.
Design: Jessica Lai
DIGITAL
A concept redesign of Totokaelo’s desktop and mobile website.
Design: Jessica Lai
COACH GTM
DIGITAL
Design for Incipio x Coach’s webpage as well as social media campaign/go to market assets.
Art Direction: Scott Burris
Design: Jessica Lai
DIGITAL
Design for Incipio x Coach’s webpage as well as social media campaign/go to market assets.
Art Direction: Scott Burris
Design: Jessica Lai
THE GRACES
ART DIRECTION + WEB
Art direction and web design for The Graces marketing and social media campaign.
Art Direction: Kayden Horwitz, Jessica Lai
Photography: Julian Tran
ART DIRECTION + WEB
Art direction and web design for The Graces marketing and social media campaign.
Art Direction: Kayden Horwitz, Jessica Lai
Photography: Julian Tran
PHOTOESSAYS
PHOTOGRAPHY + PRINT
A collection of photoessays from three different case study homes around Los Angeles.
Photography: Cole Kawaguchi, Jessica Lai
Art Direction + Design: Jessica Lai
PHOTOGRAPHY + PRINT
A collection of photoessays from three different case study homes around Los Angeles.
Photography: Cole Kawaguchi, Jessica Lai
Art Direction + Design: Jessica Lai
DOKONIMOIKKANAI
PHOTOBOOK
Shot entirely in Japan, dokonimoikkanai (どこにも行かない), is an ongoing personal project/photobook. The phrase dokonimoikkanai translates to “I won’t go anywhere, but here”.
Photography: Cole Kawaguchi
Art Direction + Design: Jessica Lai
PHOTOBOOK
Shot entirely in Japan, dokonimoikkanai (どこにも行かない), is an ongoing personal project/photobook. The phrase dokonimoikkanai translates to “I won’t go anywhere, but here”.
Photography: Cole Kawaguchi
Art Direction + Design: Jessica Lai
VIRTUE THANKSGIVING
PRINT
A Thanksgiving cookbook created for Virtue Worldwide.
Art Direction: Joey Petrillo
Design: Joey Petrillo, Jessica Lai
A Thanksgiving cookbook created for Virtue Worldwide.
Art Direction: Joey Petrillo
Design: Joey Petrillo, Jessica Lai
DUMBO BOOK CLUB
PHOTOGRAPHY + PRINT
This is a series of photobooks that are set in the Brooklyn neighborhood of Dumbo.
Photography: Natalie Tischler, Jessica Lai
Words by: Tatiana Gallardo
Design: Jessica Lai
PHOTOGRAPHY + PRINT
This is a series of photobooks that are set in the Brooklyn neighborhood of Dumbo.
Photography: Natalie Tischler, Jessica Lai
Words by: Tatiana Gallardo
Design: Jessica Lai
SPACES + PLACES
PHOTOGRAPHY
Photos taken by me.
PHOTOGRAPHY
Photos taken by me.
FOR FUN
PRINT + DIGITAL
A series of experimental type/color and poster explorations.
Design: Jessica Lai
PRINT + DIGITAL
A series of experimental type/color and poster explorations.
Design: Jessica Lai